Associate Professor, Strategy
Marshall School of Business
University of Southern California
My main areas of interest are the economics of innovation and science, creativity and the impact of technology on society. I investigate factors that influence the rate and direction of technological advancements, such as research tools, collaborations and breadth and depth of expertise, and the impact of technological advancements, such as artificial intelligence and quantum computers, on business strategy and productivity.
The role of experts has been called into question recently. Scholarly works debate whether expert judgement is given excessive reliance in innovation, science and entrepreneurial decision-making. Increasingly, there are arguments that managers, founders and funders would be better off relying on randomization to a much higher degree. This article sheds light on the integration of randomization in decision making, presenting the pros and cons of expert advice, on the one hand, and randomization, on the other hand. The discussion goes beyond the Expert—Randomization dichotomy and lays the foundation for thinking about decision making in the modern era, and specifically the role of Artificial Intelligence.